Marketing of different types of milk in different pack sizes (Full Cream Milk, Standard Milk, Toned Milk, Double Toned Milk, Skimmed Milk etc.) under the brand name "Sanchi".

Marketing of Indigenous fresh milk products (Ghee, Flavored Milk, Butter Milk, Shreekhand, Sweet Curd, Mattha, Dahi, Lassi, Peda, Chakka, Mawa, Paneer etc.) under the brand name "Sanchi" within the state.

Sales Promotion and advertising

Sale of surplus milk to the other cooperative Milk Unions under the State Milk Grid (SMG) and to other Cooperative Organizations / Milk Unions outside the state under the National Milk Grid (NMG).

Marketing of Ghee, Skimmed Milk Powder (SMP) and Table Butter under the brand name "Sneha" by MPCDF (products manufactured by the Milk Unions) outside the state.

Consumer Awareness about Pasteurization of milk, "Quality" and "Hygiene" aspects of "Sanchi" milk and milk products.

Distribution System for liquid milk and milk products in the towns.

Tapping new areas and townships for sales coverage.

Organizing campaigns against adulterated milk .